With the holiday season in full spring, many users on Pinterest are looking to the platform more than usual for new recipes and decorations. The site is used to share ideas through “pins”; from recipes and DIY all the way to fashion and inspiring quotes. It’s where people go to get advice, find products they may like, and to be inspired – it is essentially the word of mouth of the internet. More and more businesses are creating boards not just to get their products out there on the site, but also to have their followers get involved in posting pins through shared boards. One of the famous success stories of businesses on Pinterest is about the magazine Real Simple. With their lifestyle marketing techniques, they have now been able to route the most traffic to their website through Pinterest than any other medium. The thing about Pinterest is that it isn’t necessarily about selling – for businesses it’s about engaging users, leading to brand awareness, loyalty, and the eventual purchase.
Here are a few tips for your business to get noticed on Pinterest
1. The picture. The photo representing the pin is the first thing users notice. Stick to clean images that represent what you want to share well!
2. Complete boards. Before promoting pins, make sure the boards for your company have clever names, such as Lowes’ board “Grillin’ and Chillin’”. Also, each board should have at least 5 pins in order to look professional.
3. Know your market. Aim to post or share your content through pins that go with the idea of Pinterest. On this site, people are more likely to pin an article about secret tips to decorating than a breaking news story!