We know blogging can be hard and sometimes even a daunting task on your long to-do list. Here are some helpful tips for maintaining your blog that we use and can help you do the same!
1. Develop some high-level ideas for posts in advance - we do this, so we're not scrambling for content when we have the time to write. There are always going to be topics you know you want to blog about because they're relevant to your industry. It's effective to develop and add to a list some high-level ideas that you know will always be relevant to your blog whenever you think of them. Once you have these ideas written down you can do your keyword research and develop your titles, and then all you have to do is write out the thoughts you already have about the blog post's theme.
2. Create a blog calendar - this is a great way to keep yourself on track to deliver on your blogging goals. Set up weekly, monthly, even yearly goals and content topics you know you want to blog about. Of course, you'll sometimes substitute if something comes up that's both timely and relevant to your industry, but setting up a schedule will help you stay on track to deliver content your audience wants to read. If you have a team of bloggers working for you, first off, lucky you, but also a blogging schedule is a good way to keep track of who from your team is blogging and when, so you can adjust the schedule and assignments accordingly.
3.If numbers two and three aren't working out as planned and you're stuck one day on developing some content, don't stress out! Just get up and walk away from your computer for a bit. When you return, try doing some research on news in your industry. That will help jump start your brain into thinking about relevant and timely content.
Have any tips to add? Please comment below. We'd love to hear from you.