We've been hearing a lot about businesses that are developing their content marketing strategies for 2013 and of course most include Twitter and Facebook. But we believe that simply tweeting and posting about your content is not enough. Here are a few more tips for including Facebook and Twitter in your content marketing strategy:
1. Follow relevant users on Twitter - Spend the time finding people on Twitter who are interested in the same things your company offers or often discusses. Those are the people who will most likely engage with you, turn into customers and spread your word to others like them. Finding the right audience on Twitter and other social media sites is key to a successful content marketing strategy.
2.Know your audience- Customize your posts to speak to the audiences you have on Twitter and Facebook. For example, if you know that your audience on Twitter is slightly younger than your audience on Facebook, customize your tweet and post in such a way that you think those age groups would best respond to.
3. Use hashtags and keywords in your tweets and posts - When you use hashtags and keywords, you're going to reach an audience that is already interested in your content! That means they'll be more likely to interact with you and turn into potential customers. If not a customer right away, you'll definitely be gaining new followers and broadening your audiences.
Have any more tips to add? We'd love to hear them!
*Offer valid through 12/15/12