Friday, December 21, 2012

A Look Back at the Launch of Insights and What's in Store for 2013

 
As 2012 comes to a close, I thought it'd be fun to take a look back at the launch of Insights and what's in store for 2013.

On the first of October, we launched Insights for businesses that blog. Of course, as it goes with most start-ups, we had a few bumps in the road, but we're live and improving every day now. We appreciate our launch partners sticking with us and being the first to take a chance with Insights. We are constantly learning from our clients and all the data we're collecting for Insights, and will continue to advance the product next year.

As part of our October launch, we introduced promotional units across Boston.com, pages for our clients on Boston.com and a print ad for The Boston Globe. We've since added many more clients to those promotional elements and we're so excited to add more new clients in 2013! Here are a couple of images of the promotional unit and the print ad.





Additionally, we launched this blog for our clients, and anyone interested in marketing and blogging tips. We recently wrote a few posts with tips about blogging during the holiday season and in the past we wrote about how our clients and readers alike can improve their blog post titles to attract more readers to their blogs. In 2013, we will be adding more tips and tricks for marketing and blogging to our blog, and hope to include more guest bloggers as well as encourage more comments. One of our major goals for 2013 is to e

In late December, we recognized a need for a new design of our business information pages. We wanted to include the three most recent blog posts as opposed to just the most recent blog post on the business information page. We're very excited about this new design and we know that in 2013 we'll be improving our designs and product as needed. Any feedback is always welcome!


As we enter into 2013, we're excited to see what the year brings for our Insights product. We're proud of its launch and look forward to our next improvements as well as meeting new future clients!


*Offer ends 12/31/12


No comments:

Post a Comment