With 2013 right around the corner, it's time to plan your marketing strategy. Included in Insights packages are mobile advertisement impressions and they've proved quite effective for clients, so we've been thinking a lot about why companies should incorporate mobile into 2013 marketing strategies. Here are a couple of reasons why you should be doing this:
1. Smartphones are a constant companion to owners - Think about how much time you spend on your phone these days, all the money you spend on fancy cases, the articles you read, the tweets, the pictures on Instagram you see. Smartphones are very personal and a constant companion to owners. People are spending more and more time consuming content on their phones' browsers and apps each month. Companies should be hitting consumers where they're actually consuming information, so mobile is where you need to be in 2013.
2. Smartphone sales continue to rise - Smartphones are outselling PCs and now tablets account for the growth in computer sales. This is all the more reason to be spending in the area of mobile marketing. Companies want to reach a growing, naturally engaged audience and mobile advertising is the way to do it.
Have any more reasons why companies should be advertising on mobile? Let us know!
*Offer valid through 12/15/12