A lot of us use our blogs to show our thought leadership and to beat out competitors, by engaging customers through blog posts that demonstrate our expertise in a particular industry. If you're just getting started with a new blogging strategy, here are a few ways on how to demonstrate your expertise through your blog posts:
- Show your audience you know your particular industry best - Write about timely and relevant topics and events within your industry, provide your analysis, and show your customers and potential customers how they can use the information to fix a problem or a need. Take these steps in writing your blog posts and you'll be showing your readers that you are the leader in your field.
- Provide actionable content - In your blog posts, offer valuable and actionable content that readers can use to accomplish a specific need to demonstrate your expertise and gain customers' trust. Provide how-to guides, actionable steps to accomplish a task, and valuable content, so your customers and potential customers will continuously look to you as the leader and expert in a field. Through the publishing of actionable content on a regular basis, customers will know they can trust you to provide them with fixes for their needs.
- Share case studies - Without being too self-promotional, share your successful case studies with your readers. Put the focus on your clients and the success they saw, and you'll be able to diminish the self-promotion. Case studies are a great way to share your experience, expertise and services with readers. They offer a way to prove that what you're doing and saying is the right way to accomplish a need, and that you're the expert in a particular industry. So start sharing those case studies!
Do you have any tips to add? Share them with us in the comments below!
*Offer valid through 1/15/13