Friday, January 11, 2013

How to Demonstrate your Expertise through your Blog Posts

A lot of us use our blogs to show our thought leadership and to beat out competitors, by engaging customers through blog posts that demonstrate our expertise in a particular industry. If you're just getting started with a new blogging strategy, here are a few ways on how to demonstrate your expertise through your blog posts:

  • Show your audience you know your particular industry best - Write about timely and relevant topics and events within your industry, provide your analysis, and show your customers and potential customers how they can use the information to fix a problem or a need. Take these steps in writing your blog posts and you'll be showing your readers that you are the leader in your field.
  • Provide actionable content - In your blog posts, offer valuable and actionable content that readers can use to accomplish a specific need to demonstrate your expertise and gain customers' trust. Provide how-to guides, actionable steps to accomplish a task, and valuable content, so your customers and potential customers will continuously look to you as the leader and expert in a field. Through the publishing of actionable content on a regular basis, customers will know they can trust you to provide them with fixes for their needs.
  •  Share case studies - Without being too self-promotional, share your successful case studies with your readers. Put the focus on your clients and the success they saw, and you'll be able to diminish the self-promotion. Case studies are a great way to share your experience, expertise and services with readers. They offer a way to prove that what you're doing and saying is the right way to accomplish a need, and that you're the expert in a particular industry. So start sharing those case studies!

Do you have any tips to add? Share them with us in the comments below!

*Offer valid through 1/15/13

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