Tuesday, February 5, 2013

#BrandBowl finds the Winners of the Super Bowl Ads

What did the Fans really think of the ads from Sunday's big game? #BrandBowl finds the winners of the Super Bowl ads and the results are broken down below!

For those of you who watched the Super Bowl this past weekend, I am pretty sure that you stayed seated for the Super Bowl commercials that everyone raves about. You have to admit, these ads have almost become as popular as the big game itself!

As mentioned in our last post, Boston.com has hosted the #BrandBowl for the last four years. Brand Bowl 2013, produced by Boston.com and Points Local, uncovers what fans really think of the best and worst ads on game day.

Now today is the day, Boston.com is excited to reveal this year’s winners!

Overall Winners
1.    Volkswagen – “Get In. Get Happy”
2.    Bud Light – “Lucky Chair”
3.    Calvin Klein – “Concept”

Most Loved Brand (Measured the most positive sentiment)

1.    Taco Bell – “Viva young”
2.    Doritos – “Fashionista Daddy”
3.    Dodge Ram – “God Made a Farmer”

Most Talked about Brand (Brand with the highest number of overall tweets) 

Bud Light – “Lucky Chair”

As for a couple of notable statistics for the fifth annual Brand Bowl we have:

What are your thoughts on the Super Bowl commercials? Was the Go Daddy commercial a little too uncomfortable? How about the Taco Bell commercial?

Add your thoughts to the comments below!

*Offer expires 2/14/13

Written by: Kristin Chou

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