Friday, May 17, 2013

Summer 2013: How to Stay on Track with your Marketing Initiatives

Summer 2013 is just around the corner, and that means sunny, warm and beautiful vacations are close! Some of us enjoy time off for a long weekend down the Cape, some of us go away, others hang in the backyard by the pool! It's a beautiful time especially here in New England. But when there's nice weather outside of the work place, it can be hard to focus and our marketing might fall behind. Here are a few suggestions on how to stay on track with your marketing initiatives this Summer.

  • Plan ahead: Make a schedule and stick to it! Create a blog calendar specifically for this summer. It's okay if you don't blog as frequently as you do during the year because as we've said, it's all about quality over quantity. Plan out what you think you can handle for the season keeping in mind any planned trips, summer Fridays, etc. When it comes to social media planning, it can be fairly easy to schedule your tweets and posts in advance of a vacation, or weekend getaway. Just don't forget to do it! You want to stay active in the social media space throughout the summer, so as not to lose any traction you've made with gaining a quality, engaged audience.
  • Ask for help: If you're in over your head before or after a vacation, don't be afraid to ask for help. Your peers are there to help as you are for them! They're also experts in their lines of work, so they can create engaging quality content as well, which will help you to stay on track with your marketing schedule. In your absence, they can step in to blog and post to social media and you won't have to worry about a lack of quality since they are experts in your field as well!
  • Capitalize on the Summer season: If you have budget allocated to the Summer season, consider hosting events, meetups with prospects, client meeting and more outside! Capitalize on the beauty of the Summer season, by hosting those types of gatherings and more in an outdoor setting, and offering food specific to the season (hello, lobster). Alternatively, if you don't have a large budget, offer fun social media and blog updates about the weather, or outside happenings in your business's area. Your prospects and existing clients will appreciate your insight into Summer activities happening at or near your place of business because you'll be viewed as a part of the community, which I'm sure you are!
  • Plan for the Fall: When you have some time in between making sure your Summer marketing is still happening, start to plan for the Fall. Decide what your blog, social media and events calendars will look like. Determine who will write your content and what upcoming activities you can capitalize on, by sponsoring or just being at to network. Plan out all of your marketing initiatives, so you can hit the ground running when business picks up as it always does in those beginning of Fall months!

Have any more tips to add? Share them with us in the comments!

Happy Summer!
*Offer expires 6/15/13

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