This week, our team is very busy, but we must keep blogging! So, I'm introducing a new mini-blogging series called, "Marketing Tip of the Week." This week, we're all about mobile. Mobile marketing is increasingly important for small and medium sized businesses. Your customers are on the go, so you need to be too. Here are three big reasons why you need to get involved with mobile:
1. Our stats show that when Insights clients add mobile marketing to the mix, they can see up to a 145% increase in clicks from Boston.com to their site and blog. Mobile advertisements are huge traffic drivers.
2. According to a Nielsen study, 91% of adults have their mobile phones within arms reach twenty-four hours per day, 7 days per week. People are increasingly reliant on their mobile devices to provide them with content that provides information they need to know and services to make their lives easier. You need to be where your customers are looking for and consuming information.
3. Also according to Nielsen, by 2014, mobile internet usage will overtake Internet usage. There is a huge demand for mobile advertisements to reach the increasingly larger mobile audience. Beat your competitors to the space, and learn what your target audience wants and needs to reach and retain a new, untapped audience.
So what are you waiting for? Get involved with mobile today! Call us to see how Insights can help.
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