Written by: Kristin Chou
Here are a few marketing tips and tricks for startups!
Search Engine Marketing: The Internet will become a startups best friend. They can market their products and services at a low cost. The quickest way to see results is through Search Engine Marketing (SEM), which is where you target your consumer market on a popular search engine. The emphasis should be on displaying quality advertisements and keywords to more effectively find consumers. Long tailed keywords are an alternative, which are at a lesser cost and are more targeted. AVOID entering a price bidding war in SEM when competitors have higher marketing budgets. The focus should be on content, which will eventually give your website a higher score and higher advertisement ranking for SEM.
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Customers First: Make sure to take a portion of your profit and invest it in customer experience!
Storytelling: This is essential in creating that foundation of culture for your company. It can began in the form of a blog or out at a bar, instead of banner ads or pay-per-click placements.
Direction: Always start with the end goal in mind!