Instagram is a social media platform based on sharing photos in real-time. It has been largely accepted for personal use, but only 123 of all Fortune 500 companies have Instagram accounts. This opens up a perfect opportunity for your business to get ahead of the game and tap into Instagram’s photo sharing as a marketing strategy. We’ve put together three tips to help you succeed.
1. Be Personal. Instagram provides a window into your business. Show behind the scenes photos of putting an event together, employees on the job, or sneak peeks of a new product. Try to mix it up a bit to keep your content fresh!
2. Use Hashtags. Much like Twitter, Instagram has the ability to participate in a thread through the use of hashtags. Use different ones that are relate to your business but are trending to get yourself on to popular threads. Better yet, if you have a specific hashtag you use on twitter try to use the same one on Instagram for branding.
3. Launch a Competition. Everyone loves being a winner, and setting up photos contests on Instagram is a great way to get engagement while promoting your brand. Companies like Mercedes-Benz and Walgreens have done a great job utilizing Instagram to get customers reaching out though Instagram to win various promotions.
Check out the Instagram For Business Blog for more ideas! http://business.instagram.com/blog/