While the number of Facebook “likes” your business has is
a good indication of how popular your brand is, it doesn’t always mean your
message is reaching these people effectively through this platform. The better
indication of how well you are using Facebook is through how engaged your
audience is – how many users shared your post through their personal account?
Or clicked through to a link? These are just some of the aspects of Facebook
you should be watching to judge how well your audience is reacting to the
content you post.
Thankfully,
there is a Facebook tool named “Facebook Insights” to help make it easier for businesses
to measure data from interactions they have with fans on the site. For example,
Facebook Insights can help you keep track of how many active users you have as
well as where they may be coming from. They even provide an overview graph that
includes total likes, friends of fans, people talking about you, total weekly
reach, and the dates that you’ve posted. Other helpful data that can help you
include:
- Number of people who check into or recommend your business through Facebook
- Mentions or tags in posts and photos
- Likes and comments on your posts
- Number of times users share your posts to their friends
- Number of people who may have seen the content from your user page versus the engaged users who actually clicked through links
- How many people visit your page on each day
Overall, the Insights tool is a great way to keep tabs on
how interested your Facebook fans actually are in your business. The number of
“likes” your business has becomes less relevant if none of your fans are
engaging with the content you post. Take a look at the Facebook Insights page
to find out more about what it can do for you – it’s free to use, so why not?
Check out the link
to Facebook Insights help page here: http://www.facebook.com/help/www/336893449723054/
But following internet buy Facebook fans has reached into the homes of each and every other person.
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