Friday, October 25, 2013

Let's Go Red Sox: How To Capitalize On The World Series

Over Here at the LocalAxis office we have caught Red Sox fever! As the Sox progress in the 2013 World Series it seems like everyone around town is cheering for Boston and sporting their favorite Red Sox gear.

While we are thrilled our team is doing so well we can't help but take a marketer's perspective on the World Series and try to capitalize on the Red Sox success. A great way to support the home team and get your audience engaging with your brand is by offering photo contests. Why, you might ask? Because simply  stated people love their teams and people love having their photos featured. By creating a photo contest or just asking people to share their favorite photos supporting the team catches audience attention, makes them feel important when they see themselves featured and keeps their interest. These people are more likely to pay attention to and engage with your brand as well as talk about and share your brand.

LocalAxis asked Red Sox fans to send in their pictures of them showing Red Sox support. Below are a few of the pictures we have received so far. If you would like to be included in our gallery send pictures to LocalAxis@globe.com with a subject line Boston Red Sox.


Bella Loves the Red Sox! From Kayla, South Boston

Wally! From Brittany, Medford

Leo Reppin' the Sox. From Deb, New Hampshire

GO Sox! From The Boston.com Ad Ops Team

Supporting the Red Sox at Spring Training in FL. From Brittany, Medford

Go Sox! From Elaine, Allston

Ellie's First Red Sox Game! From Ed, Scituate

Watching the Sox Win At Fenway! From Jesse, Needham

Supporting the Red Sox From the Boston Globe Office! From Erin, Quincy

Watching the Sox at Baseball Tavern. From Kate, North End

Lizzie's First Red Sox Game!From Ed, Scituate

More Red Sox Support From The Boston Globe! From Molly, South Boston

Watching The Red Sox Win! From Rachael, Jamaica Plain

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