Wednesday, October 9, 2013

The Power Of A Webinar

Webinars are a newer, more convenient way of hosting a seminar where people from all over can participate (given they have internet connection). People can attend from the convenience of their own home, just by logging in and watching. This is something that many businesses are capitalizing on nowadays, and here are just a few reasons why.

First of all, webinars are much cheaper than hosting an actual event because the platform is through the internet and doesn’t require a location. The main expense typically comes with the promotion of a webinar; however, there is no limit to the number of people who can join so the more promotion for attendance the better! Hosting webinars are also great because they help you foster new relationships, especially if the webinars are hosted live. You can take time for questions and really be able to see what is important to the customer, while also informing them of your products and building their trust. You’re engaging the customer past an article or blog post, and if someone has a question about the information you’re providing they can ask you to clarify almost immediately.

Another thing to think about: people who tune in to your webinar could potentially turn into sales leads and customers. If you host webinars on a regular basis, then people may subscribe which could turn into a loyal customer base. Some businesses also market their webinars as a class/”how-to” and charge attendees as a source of income. Finally, following the live webinar, you can break up the recording and post it to your site as podcasts or write it up as a blog post for additional content. So if a webinar is something you never considered doing for your business, take a minute to think all of these benefits! Maybe it’s something that could work for your business too.

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