Wednesday, November 6, 2013

How To Cash In On Marketing Gold: Sports Edition

With the World Series having just come to a close here in Boston (Go Sox!) sports fever is at a high in the city. While Boston is known for having particularly spirited fans, it seems to be a trend worldwide that game days are marketing gold – Superbowl anyone? While we touched upon this briefly a few weeks ago, we wanted to share some more examples of how you can take advantage of sports for branding on social media.

Following with the Red Sox shaving superstition, brands including the Red Sox started getting the hashtag #getbeard trending on Twitter. Nike goes so far as to feature it on some of the T-shirt merchandise they’re selling in relation to the team. One week later, and the hashtag is still going strong. Gillette, the razor brand, has also gotten in the action by having players David Ortiz and Shane Victorino come in to their offices to get their beards shaved for the One Fund. This move was well documented on Twitter, as they were the first players to shave following the World Series, getting Gillette a bit of attention through social media. In the weeks working up to the World Series, brands and fellow local teams also wished the Red Sox luck using this particular hashtag. It’s a fun way to show support and get involved with

In general however, some studies have found that users check social media twice as much on the day of a big game. Many will also use social media as a means to get updates on the game if they’re unable to watch. It is easy for companies to show their spirit and get involved with other fans by showing their support for teams! In return, it helps your company brand itself as a fun and engaged business that can connect with customers through sports. Luckily for our Boston area residents, the Bruins, Pats and Celtics are now all in their season, so as a business get some attention by showing your team pride!



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