Wednesday, November 6, 2013

How To Cash In On Marketing Gold: Sports Edition

With the World Series having just come to a close here in Boston (Go Sox!) sports fever is at a high in the city. While Boston is known for having particularly spirited fans, it seems to be a trend worldwide that game days are marketing gold – Superbowl anyone? While we touched upon this briefly a few weeks ago, we wanted to share some more examples of how you can take advantage of sports for branding on social media.

Following with the Red Sox shaving superstition, brands including the Red Sox started getting the hashtag #getbeard trending on Twitter. Nike goes so far as to feature it on some of the T-shirt merchandise they’re selling in relation to the team. One week later, and the hashtag is still going strong. Gillette, the razor brand, has also gotten in the action by having players David Ortiz and Shane Victorino come in to their offices to get their beards shaved for the One Fund. This move was well documented on Twitter, as they were the first players to shave following the World Series, getting Gillette a bit of attention through social media. In the weeks working up to the World Series, brands and fellow local teams also wished the Red Sox luck using this particular hashtag. It’s a fun way to show support and get involved with

In general however, some studies have found that users check social media twice as much on the day of a big game. Many will also use social media as a means to get updates on the game if they’re unable to watch. It is easy for companies to show their spirit and get involved with other fans by showing their support for teams! In return, it helps your company brand itself as a fun and engaged business that can connect with customers through sports. Luckily for our Boston area residents, the Bruins, Pats and Celtics are now all in their season, so as a business get some attention by showing your team pride!

                

54 comments:

  1. Hi Admin, thanks for sharing awesome seo friendly website template. I think of using one for my new SEO Training site.

    ReplyDelete
  2. Really awesome blog. Your blog is really useful for me.
    Thanks for sharing this informative blog. Keep update your blog.
    Oracle Training In Chennai

    ReplyDelete
  3. Nice tips and tricks are provided in digital marketing IICT is the best service provider for SEO Training in Chennai and Digital Marketing Training in Chennai

    ReplyDelete
  4. very cool information about all website development thanks for helpful sharing Company About Us

    ReplyDelete
  5. Gold is the main business now a days because it is the main thing This blog helps me a lot in doing a lot of things in recent history. I also have some information to shear with you. see below.
    benefits of online reputation management

    ReplyDelete
  6. Very Nice Blog. I like the way you explained these thing.I hope your future article will help me further

    ReplyDelete
  7. Very Nice Blog I like the way you explained these things. I’ve been looking for ways to improve my website and overall rankings.I hope your future article will help me further.Take SEO Training in Chennai to mould yourself.

    ReplyDelete
  8. It is amazing and wonderful to visit your site.Thanks for sharing this information,this is useful to me...
    Android Training in Chennai
    Ios Training in Chennai

    ReplyDelete
  9. great article , interesting to read, keep more update seo training

    ReplyDelete
  10. SEO consultation for large brand websites challenges the SEO consultants with unique situations. Dealing with the different levels of executives and managers is one of these unique problems.seo

    ReplyDelete
  11. Online certification courses
    Thank you for the sharing good knowledge and information its very helpful and understanding.. as I have been looking for this information since long time.

    ReplyDelete
  12. This is very good content you share on this blog. it's very informative and provide me future related information.
    Online MBA

    ReplyDelete
  13. online mba india
    Gold is the primary business now a days since it is the primary concern This blog causes me a great deal in completing a ton of things in late history. I likewise have some data to shear with you. see beneath

    ReplyDelete

  14. Online certification courses
    Extremely fascinating, Good employment and a debt of gratitude is in order for sharing such a decent blog.

    ReplyDelete
  15. Hi Thanks For Sharing this I really enjoyed reading this We are dedicated hosting service Provider in india so if you are looking for Shared Web Hosting please visit us

    ReplyDelete
  16. Hi nice tips you sharing keep going. we are opencart custom module development if you are looking for any web development pls visit us.

    ReplyDelete
  17. I never read whole articles but the way you wrote this information is simply amazing and this kept my interest in reading and I enjoyed it.we are seo company new york if you are looking for any seo services new york pls visit us.

    ReplyDelete
  18. Nice and good article. It is very useful for me to learn and understand easily. Thanks for sharing your valuable information and time. Please keep updating.
    Web Design Training

    ReplyDelete
  19. I get several your blog! We are a team of volunteers and starting a new initiative in a community in the same niche
    industrial safety courses in chennai

    ReplyDelete
  20. Amazing Article ! I have bookmarked this article page as i received good information from this. All the best for the upcoming articles. I will be waiting for your new articles. Thank You ! Kindly Visit Us @ Coimbatore Travels | Ooty Travels | Coimbatore Airport Taxi

    ReplyDelete
  21. Thanks for sharing this information I really enjoyed reading this article if you are looking for Financial planning for building a home please visit us.

    ReplyDelete
  22. thanks for sharing this article to us , it is very nice article and good post thanks for sharing this article to us
    i really like this article because i got good info about this article thanks for haring this article to us .best regards.
    mainframe training in hyderabad

    ReplyDelete
  23. This is best one article so far I have read online, I would like to appreciate you for making it very simple and easy
    Regards,
    Data Science Course Training

    ReplyDelete
  24. Amazing article. Your blog helped me to improve myself in many ways thanks for sharing this kind of wonderful informative blogs in live. I have bookmarked more article from this website. Such a nice blog you are providing ! Kindly Visit Us @ Best Travels in Madurai | Tours and Travels in Madurai | Madurai Travels

    ReplyDelete
  25. You are doing a great job. I would like to appreciate your work for good accuracy

    Data Science With R

    ReplyDelete
  26. Its a good post and keep posting good article.its very interesting to read.
    devops course in chennai

    ReplyDelete
  27. You have provided a nice article, Thank you very much for this one. And I hope this will be useful for many people
    Swan training academy
    sap mm training
    sap HR training
    sap HANA training
    sap fiori training
    sap fico training

    ReplyDelete
  28. I wish to say that this post is amazing, nice written and include approximately all important infos. I would like to see more posts like this
    Regards,
    Python Training in Chennai | Python Programming Classes | Python Classes in Chennai

    ReplyDelete
  29. Zehra Global Services provides the best services Graphic Design, Software Development, Digital marketing and Mobile app development. It provides the best services to our customer.
    Web Development
    UI-UX Design
    Mobile App Development

    ReplyDelete
  30. Interesting information and attractive.This blog is really rocking... Yes, the post is very interesting and I really like it.I never seen articles like this. I meant it's so knowledgeable, informative, and good looking site. I appreciate your hard work. Good job.
    Kindly visit us @
    Sathya Online Shopping
    Online AC Price | Air Conditioner Online | AC Offers Online | AC Online Shopping
    Inverter AC | Best Inverter AC | Inverter Split AC
    Buy Split AC Online | Best Split AC | Split AC Online
    LED TV Sale | Buy LED TV Online | Smart LED TV | LED TV Price
    Laptop Price | Laptops for Sale | Buy Laptop | Buy Laptop Online
    Full HD TV Price | LED HD TV Price
    Buy Ultra HD TV | Buy Ultra HD TV Online
    Buy Mobile Online | Buy Smartphone Online in India

    ReplyDelete
  31. This is really great work. Thank you for sharing such a good and useful information here in the blog for students.
    Kindly visit us @
    SATHYA Technosoft (I) PVT LTD
    Social Media Marketing Company in India
    SEO Company India
    PPC Services in India

    ReplyDelete
  32. Looking for best TNPSC study materials to prepare for the examination? Make use of our samacheer kalvi books and other study guide to learn from experts. TNPSC One Time Registration

    ReplyDelete
  33. I believe there are many more pleasurable opportunities ahead for individuals that looked at your site.
    Azure Training in Chennai

    ReplyDelete
  34. I really like your post and if u want to know more about uk tv now apk
    & free background music kindly visit us

    ReplyDelete
  35. Amazing article. Your blog helped me to improve myself in many ways thanks for sharing this kind of wonderful informative blogs in live.
    IT Institute in KK nagar | digital marketing course in chennai | digital marketing training in chennai | social media marketing chennai

    ReplyDelete
  36. I’m really happy to say it was an interesting post to read. I learned new information from your article, you are doing a great job. Continue. Tips to increase stamina level Free , key to weight loss , A Gaming Mouse Buying Guide

    ReplyDelete
  37. thanks for information if u want to know more about California Wines kindly visit us

    ReplyDelete
  38. Nice blog..! Really very informative and creative contents. This concept is a good way to enhance the knowledge.Car Interior Cleaning Dubai-

    ReplyDelete
  39. Drones are gaining popularity now days and its a great time to own a Drone.
    Today i will tell you what are the best drones in 2019
    But wait before buying drones check user guide of foldable drone for better understanding.
    Also see best 4k vide drones in 2019.

    ReplyDelete
  40. Aluminium Composite Panel or ACP Sheet is used for building exteriors, interior applications, and signage. They are durable, easy to maintain & cost-effective with different colour variants.

    ReplyDelete