With
the holiday season in full spring, many users on Pinterest are looking to the
platform more than usual for new recipes and decorations. The site is used to share
ideas through “pins”; from recipes and DIY all the way to fashion and inspiring
quotes. It’s where people go to get
advice, find products they may like, and to be inspired – it is essentially the
word of mouth of the internet. More and more businesses are creating boards not
just to get their products out there on the site, but also to have their
followers get involved in posting pins through shared boards. One of the famous
success stories of businesses on Pinterest is about the magazine Real Simple. With their lifestyle marketing
techniques, they have now been able to route the most traffic to their website
through Pinterest than any other medium. The thing about Pinterest is that it
isn’t necessarily about selling – for businesses it’s about engaging users,
leading to brand awareness, loyalty, and the eventual purchase.
Here are a few tips for your business to get noticed on
Pinterest
1.
The picture. The photo representing the pin is the
first thing users notice. Stick to clean images that represent what you want to
share well!
2. Complete boards. Before promoting pins, make sure
the boards for your company have clever names, such as Lowes’ board “Grillin’
and Chillin’”. Also, each board should have at least 5 pins in order to look
professional.
3. Know your market. Aim to post or share your
content through pins that go with the idea of Pinterest. On this site, people
are more likely to pin an article about secret tips to decorating than a
breaking news story!
